Welcome to The Kurty D Show, a podcast presenting unique perspectives shaping the world. This week I'm excited to share my conversation with my friend, Ross Hale, the co-founder & CEO at Artium, a leading digital innovation consulting firm based in Santa Monica, CA. Ross’s life’s work is helping organizations create transformative software development environments and digital products. Artium’s client list includes a great mix of clients from household names like Disney, Red Bull, and Bloomberg- scale-ups like Happy Money, EVgo, and Assembled Brands- as well as high-growth early-stage venture-backed startups. Prior to Aritum, Ross hailed as the Managing Director for Pivotal Software’s Southwest region when the firm IPO in 2018, and then subsequently merged with VMware. The Pivotal squad was famous for being like the navy seals of development and helped iconic brands like Twitter solve the “Fail Whale” and scale their engineering capabilities. This conversation has a lot to offer especially for anyone interested in tech, world-class software product development & engineering, and surfing. Artium was one of the co-sponsors of the “Making Waves” event that we collaborated on in November 2021 at Kelly’s Slater’s Surf Ranch.
What we covered:
01:42 – Kurt welcomes Ross the and highlights their unique coincidences.
05:57 – Ross shares his experience about what makes Kelly Slater’s Surf Ranch unique
09:42 – When and how Ross started surfing, and where he surfs now
12:54 – Ross shares what he learned from his time at UC Santa Barbara
19:58 – Ross covers career highlights, including his time at Pivotal Software
24:00 – Ross shares what he was gratefulness and proud about his startup experiences
28:14 – A walk through on Pivotal Tracker and how it evolved
41:15 – Kurt and Ross peek into the emerging future
43:00 – Ross shares thoughts on thinking machines (computers)
01:03:44– Kurt thanks Ross and expresses his appreciation to him
Episode Sponsor:
Tweetable Quotes:
“So, we kind of realized that was those three things, it's software development, capability, talent, strategy, and leadership strategy. And like, if you can do all three of those, that's a software development capability in a box.”
“That's where I want to spend my time. And I think those, you know, those are the people that I think, are also worth spending time with, you know, the people that want to build something and want to make an impact out there.”
“I think that's what life is all about- pushing our boundaries and trying to become the best version of yourself. I think that's the most satisfying thing, most satisfying when you're surrounded by people that are doing it with you.”
“Surfing itself is such a humbling activity, right, the ocean is always going to when the wave has so much power, you're really at its mercy. And so, I think for the people that engage with that, it creates a natural humility. And that humility just makes it so much easier to connect with one another authentically.”
Links Mentioned: