I'm excited to share my conversation with my friend Colin Coggins. We’re celebrating the launch of his new book “The Unsold Mindset,” published by Harper Collins. Colin has developed a stellar reputation as a go-to-market leader in the tech sector w/ a few exits under his belt. This fascinating and pragmatic conversation unpacks Colin's research while teaching at USC Marshall School of Business, which inspired the book. This conversation is valuable to anyone that wants to add more value to the world- and we unpack the insight that just being human and real is the mechanism to delivering the best solutions and the most value.
What we covered:
Tweetable Quotes:
“If you can’t move people, how do you change the world? How do you change anyone’s world if you can't move people?” - Colin Coggins
“One thing that we found was that all these great salespeople permitted themselves to share. Not because they knew the law of reciprocity but because they showed up on the call and chose to share something about themselves. That is probably the inflection point across almost everyone we've spoken to.” - Colin Coggins
“People want to know what's inside of your head.” - Colin Coggins
“What you love doing and what you're good at doing are not always the same.” - Colin Coggins
“There's a bunch of definitions for valuable but one of them is that you make people around you better and that you can turn that into a culture like even in sales, I mean especially in sales.” - Colin Coggins
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