The Kurty D Show

047 - Through The Looking Glass with Jacob Tell

Episode Summary

I'm excited to share my conversation with one of my best friends, Jacob Tell, Founder of Oniracom- a Santa Barbara-based Creative Services Agency. In this interview, you'll hear me celebrate Jacob’s career as an innovator for over 20 years in the music industry, collaborating with artists like Jack Johnson, John Legend, Lenny Kravitz, Ben Harper, Bruno Mars, and many more. And how he’s widened the lens from music to broader markets. We empathize with the recent passing of Jacob’s Dad, Darryl, and we explore how Jacob is finding his alignment and doing his part to improve the world through his vision for District216- a pioneering psychedelic social club based in Santa Barbara, CA.

Episode Notes

What We Covered:

The importance of having a purpose behind what you’re doing.
How something that doesn’t cost anything can't be called a value or a principle.
How Jacob and his team became a much fuller service by not just building the assets but also designing the strategy.
How Jacob and his team used “technology mashups” to leverage his business.
What it means to build a foundation around the things that you are passionate about.
The importance of building a foundation before launching a bigger corporation/company.
The impact of creating a safe place where people are allowed to have conversations about mental health, death and dying, and more.
The concept of “edutainment” and how it does a better job at teaching compared to more traditional methods.

Tweetable Quotes:

You can tell if a brand or an organization is being purposeful and truthful about making that emotional connection with the audience when they have a purpose behind what you're doing.” – Jacob Tell
“We do our best work at the intersection of storytelling and technology now. It’s not just the technology piece, it’s also the storytelling and creating the brands.” – Jacob Tell
“We create a culture of positive disruption and that's been a throughline for all the ventures that I'm involved in.” - Jacob Tell
“Entertainment meets education is the idea behind edutainment” – Jacob Tell
“You have to be fully lit up and aligned in whatever you do and be able to draw that inspiration from within.” - Jacob Tell
When you have the right mindset, the right environment, and you know what you are after, You then create the conditions for the magic. – Jacob Tell
“It's creating conditions for not just magic but for healing.” – Jacob Tell

Links Mentioned: